Monday, December 22, 2008

Wine by the glass bringing new visitors to Ontario wine country

HILLIER—The Ontario government is helping bring more visitors to Ontario's wine regions by permitting the sale of single servings of wine for guests to enjoy as they tour a vineyard, announced Government Services Minister Gerry Phillips today.

Ontario is becoming known around the world for making top-quality wine,” Phillips said at The Grange of Prince Edward, a winery in Prince Edward County. “Wine makers asked for the government’s help to promote their products and improve tourism in the wine regions, and we listened.”

Regulations that came into effect earlier this month will allow wine and beer makers to apply for a licence from the Alcohol and Gaming Commission of Ontario to sell individual servings of their products at their manufacturing sites. The licence is aimed at helping wineries enhance the tour experience for their visitors and bring more visitors to Ontario’s wine regions. For example, a winery would be able to sell a glass of wine for guests to enjoy as they tour the vineyard, learning about the grapes, the wine making process and the finished product.

“Many great wines are produced in Ontario,” said Agriculture, Food and Rural Affairs Minister Leona Dombrowsky. “This program will better enable people to appreciate the quality and calibre of Ontario wines.”

Prince Edward–Hastings MPP Ernie Parsons added, “world-class wineries are bringing people to their vineyards, creating new tourism experiences and helping people learn more about their fantastic products. This program will do the same for Ontario’s wine regions.”

“Being able to buy wine by the glass will further enhance the experience for visitors touring Ontario’s picturesque wine regions. This announcement allows the public another opportunity to discover why Ontario VQA wines are being recognized around the world for their excellence,” said Wine Council of Ontario chair, Norm Beal.

“Ontario is growing some of the best grapes in the world,” said Grape Growers of Ontario chair Bill George Jr. “They’ve earned a reputation for excellence and this new initiative will help more people experience what’s growing in their own backyard.”

There are more than 100 wineries in Ontario located in the Niagara Peninsula, the Lake Erie north shore, Pelee Island and Prince Edward County. In the past six years, Ontario wines have been recognized with more than 125 international awards for excellence.

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