
As part of the visit to the Vrsac region and the Serbia on the Right Track tour, Serbian Prime Minister Zoran Djindjic visited Gudurica, a village in the Vrsac municipality with 2,000 residents of 17 nationalities. Djindjic visited the 20,000 square metre wine cellar owned by Stojsic, where he sampled the Rhenish Riesling which was awarded a gold medal at the Novi Sad Fair. Djindjic spoke to his hosts on the problems they encounter and their successes in production.
"The future of the Vrsac region lies in production of wine, which has a long tradition and was recognised even at the Vienna Royal Palace, because only a product of the finest quality can provide an opening to the European and world markets," Djindjic said. "This region can be synonymous for good quality. That only means that houses in this region will not be washed-out any more, that roads would not be so narrow… that means that you will live much better. This is a good prospect which I think you have."
Djindjic also said that after a number of years Serbia has to start investing in something which is stable, of quality, and that represents a recognised brand.
"What's lacking in the world market is quality food with trademark," Djindjic said. "That is why this region is important - it has a tradition, a trademark and … you have something which you can turn into profit and make this region thrive off of it."
Djindjic then talked to students of the Vrsac Agricultural secondary school and explained the importance of revitalisation if wine-growing and wine production in that area. He added that the strategic direction of the Serbian government aims at producing the finest quality and recognised brands.
The discussions also covered the problems farmers encounter every day. Djindjic announced increased investments over the coming years in the cattle fund, which was decimated by mismanagement in the years of the previous regime.
Djindjic said that it is necessary to invest in production capacities because we must not let ourselves appear on world markets as exporters of raw material but rather of quality finished products. In order to lower prices Djindjic announced enlargement of the milk industry. There are presently 250 milk processing factories in Serbia which is too many for the domestic market.
"We want to reduc

Djindjic talked to the Agricultural school students on ecological problems and criteria Serbia will have to stick to in industrial and agricultural products if we want to enter the European Union.
"Our goal is to become a country which produces ecologically healthy and non-genetically modified products," Djindjic said. "Our only chance if we want to sell our products on global markets is to improve their quality… That is one of our strategic decisions."
The Rhenish Riesling produced by Stojsic represents a potentially strategic product because insisting on the quality which this wine has is half of the path to profit.
"The most important thing is to have an idea, knowledge and the finest quality," Stojsic explained as the secret of his success.